inDrive — Global Product Landing

Overview

inDrive operates in 700+ cities across 47 countries and has crossed a billion rides. Their core idea — let passengers and drivers negotiate the fare directly — is genuinely different from every other ride-hailing product. Our job was to build a landing page that explained this difference clearly, loaded fast everywhere in the world, and drove app downloads at scale.

The Challenge

The previous landing page was slow on mobile networks — a real problem when a huge portion of inDrive's users are in markets where 4G is fast but expensive. The page also failed to explain the negotiate-your-price concept intuitively, leading to high bounce rates from paid campaigns.

The Solution

We built a performance-first landing with a sub-1s LCP on mobile, using Next.js static generation and aggressive image optimization. The hero section was redesigned around an animated 'how it works' flow that makes the negotiation mechanic instantly obvious. The i18n architecture makes adding a new market language take hours, not weeks.

Key Features

• Sub-1s First Contentful Paint on mobile via static generation and CDN-first delivery
• Animated 'negotiate your fare' explainer — interactive and self-explanatory
• Driver and passenger dual-perspective storytelling in a single scroll
• App store CTAs with Branch.io deep links for accurate install attribution
• Built-in support for 15+ languages with locale-aware formatting
• A/B testing infrastructure for hero copy and CTA variants

Results

• App download conversion from landing improved vs. previous page
• Bounce rate from paid campaigns reduced after redesign
• Adopted as the template for all subsequent regional market launches