E-Commerce Dashboard

Overview

A modular analytics dashboard that gives store owners a real-time view of revenue, conversion funnels, inventory health, and customer cohorts. Built for teams managing thousands of SKUs across multiple storefronts.

The Challenge

The legacy admin loaded over 4 MB of JS on first paint and froze the UI thread while rendering large tables. The team needed sub-second interactions on mid-range laptops without sacrificing the depth of data displayed.

The Solution

I redesigned the information architecture around progressive disclosure, introduced virtualized tables and route-level code-splitting, and replaced ad-hoc fetching with a typed query layer. Charts stream data through WebSockets so dashboards stay live without manual refreshes.

Key Features

• Real-time revenue and order streaming via WebSockets
• Virtualized tables handling 100k+ rows smoothly
• Role-based access for owners, managers, and analysts
• Light/dark themes with fully tokenized design system
• Exportable reports (CSV, PDF) generated server-side

Results

• First contentful paint reduced from 3.8s to 0.9s
• JS bundle reduced by 62% via code-splitting
• Daily active users grew 38% after release